Roles

Digital Marketing Specialist

The Salvation Army USA Eastern Territory

November 2021 – Present

• Lead development of strategies and plans for enhanced custom targeting of communications to donors, prospective donors, volunteers, and lapsed donors, including personas and journeys.
• Design and implement processes, systems, and procedures, for efficient and effective online solicitation.
• Develop standardized metrics and reports to track and analyze all digital marketing campaigns.
• Develop and test innovative digital marketing strategies to engage new audiences, using audience-specific tactics that engage through volunteerism, social media, online project funding, and campaigns.
• Implement email integration with other marketing channels, in concert with national marketing, fundraising, public relations, and social media.
• Evaluate, develop, and maintain quality donor data management procedures as it relates to digital marketing.

Assistant Director, Development, Communications & Marketing

JobsPlus!

September 2020 – September 2021

• Develop deep, strategic partnerships with regional employers and industries to provide a range of workforce opportunities for JobsPlus! clients.
• Act as a liaison between JobsPlus!, Onondaga Community College Department of Marketing & New Media, the Onondaga County Department of Social Services and Economic Security communications department, and Office of the County Executive to achieve consistent public messaging about JobsPlus! and its programs.
• Direct a team of workforce intermediaries to develop pathways for career progression and upskilling.
• Create and execute a strategic marketing and public relations plan utilizing traditional and digital tools and platforms to inform internal audiences and attract new partnerships.
• Manage internal communication channels to inform and inspire stakeholders

Director of Communications & Marketing

The Salvation Army Empire State Division

October 2014 – September 2020

• Develop strategic communications and marketing plans and direct all media relations activities for the organization.
• Directs internal and external communications and public relations objectives.
• Serve as the key contact for state-wide communications and support to local chapters for media and communications contacts.
• Translate concepts and messages into effective communications mediums for target demographics.
• Develop reputation and crisis management tools and guidelines.
• Manage and develop the communications team.
• Act as Public Information Officer for Divisional Incident Management Team in disaster.
• Acted as a public information officer in Houston during Hurricane Harvey relief efforts.

Integrated Marketing Specialist

The Salvation Army Empire State Division

September 2012 – October 2014

• Develop and design print and web promotional collateral to aid the achievement of brand goals and objectives.
• Develop and deploy creative social media marketing campaigns focused on raising brand awareness, promoting impact, engaging seekers and donors, and converting new donors.
• Monitor and engage with online content and social media mentions and discussions while identifying threats and opportunities.
  Analyze and improve social media and email marketing campaigns by converting data into actionable upgrades for increased impact.
• Utilize paid search, SEO, PPC, and social media advertising to accomplish brand objectives.
• Improve the usability, design, content, and conversion of brand websites.
• Integrate marketing campaigns to include a diverse selection of online and offline channels while implementing best practices and negotiating the best pricing.

Owner

JR Design Strategies

August 2001 – Present

• Develop brand identities and preserve them through style guides; craft visual and perceived messaging that reflects each client’s distinct mission, values and personality.
• Translate brand identity utilizing traditional and online marketing strategies and tactics; design and manage content for promotional collateral.
• Customize sustainable online efforts; interface with clients’ targeted demographics through social media monitoring and management and direct email campaigns that enhance mission and goals
• Raise brand awareness and loyalty through art direction; strategize traditional, online, and guerrilla marketing campaigns based on client’s business goals and targeted demographic; architect creative events, memorable experiences, and coordinated environmental spaces.
• Implement web applications and systems to acquire donations, bolster efficacy, and evaluate the return on investment (ROI) through targeted analytics.
• Train business leaders and staff on-site to sustainably implement provided strategies, specializing in social media management.
• Develop workshops to aid business leaders in understanding social media, web strategies, and branding.

Associate Pastor

North Central Assembly of God

April 2003 – December 2011

• Actualized standards of excellence, branding the organization memorably through: efficient systems, clear policy, informed leaders, compelling promotion, distinct communication, inspired volunteers, and meaningful experience.
• Designed logos, brand identity, clear messaging, and content for promotional collateral, social media, and physical spaces including brochures, signage, direct mailings, website, and guest centers.
• Envisioned and resourcefully improved environmental spaces that visually communicated mission, creatively welcomed guests, and met functional needs, such as stage design, message series collateral and wayfaring signage.
• Directed and developed the media department through volunteer recruitment and training; initiated podcasting efforts; researched, purchased, and managed sound and media equipment installations; produced videos.
• Wrote policies; analyzed internal systems to identify efficiency deficiencies for restructuring; such as the implementation of a CRM to decentralize group communication, organized the administrative database, developed a church-wide calendar, and established secure check-in for children.