Writing Samples
Content Marketing
Family of Six Finds Hope Despite Pandemic
The Salvation Army Empire State Division
Toward the end of March, as COVID-19 was beginning to gain traction here in NY, Jon, a caseworker for The Salvation Army, completed a goal plan with the Bradford family, a typical practice with every family that joins our Pathway of Hope program. Dad was out of work, and the family was struggling to make ends meet but motivated to get back on their feet. The Salvation Army’s Pathway of Hope initiative provides personal coaching services and referrals to families with children who desire to take action and pull themselves out of poverty. This process is intense enough for a family under normal circumstances. The threat of infection and a six-week-old baby added a significant level of difficulty. But Jon was determined to make sure this family succeeded in the goals they created together, Coronavirus or not.
Ten Ways to Use Your "Stimulus Checks"
The Salvation Army Empire State Division
As “stimulus checks” begin to arrive in bank accounts and in the mail, The Salvation Army believes the Economic Impact Payment can be a lifeline for Americans if utilized to crisis-proof their budgets. We’ve prepared some tips to guide Americans making tough spending decisions*
The Salvation Army Hosts Virtual Food Drive
The Salvation Army Empire State Division
As the crises of the COVID-19 Pandemic and poverty continue to collide with each other, The Salvation Army is holding a Virtual Food Drive to help fill its critically-low food pantry shelves across New York. Currently, feeding programs are seeing a 50% increase in participation statewide and we anticipate these percentages to continue to rise over the coming weeks and months. These programs are critical for our regular clients as well as the influx of people we’ve never met before who, due to the economic impact of this pandemic, find themselves in need of support. People like Michele in Niagara Falls. Or Helen in Canandiagua.
Blog & Article Contributions
An Interview with Author Todd Henry
Church Marketing Sucks
I had the privilege to sit down with Todd Henry, author of Die Empty: Unleash Your Best Work Every Day—an important book with a haunting title. The last two sentences of his previous book, The Accidental Creative, were “Die Empty. Don’t go to the grave with your best work still inside you.” The idea of Die Empty is not to work yourself to death, but to make sure that you’re acting on the things that matter to you every day.
The Pixelated Church: Managing the Tensions of Church Online
Church Marketing Sucks Blog
The church online movement has gained a great deal of ground over the past few years and whether you’ve jumped on board to ride the wave or not, I’m sure you have wrestled with some of the tensions and questions that come with the idea of creating a virtual church experience.
Don't Forget About the Unplugged
Charisma Leader
The rise of the Internet, new media and mobile technology has ushered church communications into a new digital era. As a result, churches have worked hard to create a flawless user experience, engaged social networks and search engine-optimized websites. But while churches are working hard to keep up with the changing digital culture and reach emerging generations, I fear we’ve left behind a large group of people.
Meet the “unplugged.”
Resources
Email Newsletters 101
Courageous Storytellers
A well-conceived church communication strategy will likely include an email newsletter to ensure people don’t miss important events or initiatives at your church. Before you open up your email application, there are a few fundamental things you need to consider: